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Portfolio

Campaigns, case studies, websites, video, email and AI systems from more than 20 years of content work. Filter by format or industry, or start with the role you’re interested in exploring.

AREAS OF EXPERTISE:

Content Marketing Leadership
AI Enablement & Operations
Content Production

TYPE OF WORK

Out Front interviews with Andrea Gibson, Grace Potter and Thelma Houston
  • Editorial

Taking a statewide LGBTQ+ magazine into the digital age

More than tripled the print run and launched the magazine’s first website and social channels
  • Editing, Interviews, Strategy, Team leadership, Writing
thumbnails of email campaigns
  • Email marketing

Emails that turn one message into one clear action

Hundreds of email campaigns for dozens of clients, each built to drive one clear action
  • Design, Editing, Strategy, Writing
thumbnails of collateral, email marketing, and webinar.
  • Collateral, Email marketing

A year-long campaign that opened a brand-new audience for a national medical association

Reached an audience the client had never engaged, and delivered under budget
  • Interviews, Strategy, Web and UX, Writing
pages from the trading cards and screenshots of video and documents.
  • Collateral, Video and film

An interview-driven campaign that became a client’s best performer yet

Became the client’s highest-performing campaign to date
  • Interviews, Strategy, Video, Writing
business proposal stats
  • Collateral

Building the proposal system behind an agency’s new clients

Built the proposal templates my agency now uses for every client, with most proposals out within a week
  • Design, Editing, Strategy, Writing
screenshots of website
  • Web and UX

A website a consulting firm’s team is finally proud to share

Turned a site the staff avoided sharing into one the whole team now uses to win new clients
  • Design, Strategy, Web and UX, Writing
Still from a brand promo video for an aviation training software company
  • Video and film

Modernizing an aviation software company’s brand video

So pleased with the result, the client hired us to create a website version too
  • Video
Holly conducting AI training for colleagues.
  • AI systems

Helping colleagues get fluent in AI

Leads AI adoption for the agency: team trainings, biweekly strategy with leadership and an AI search plan
  • AI systems, Strategy
Holly working at her desk developing skill libraries.
  • AI systems

A skill library and source of truth documents tailored to each client

20 shared AI skills and a source of truth for every client, now part of the team’s everyday work
  • AI systems, Writing
thumbnails of the AI starter kit
  • AI systems

An AI marketing starter kit

Co-created a new AI service the agency now offers to clients
  • AI systems, Strategy
club calisthenics youtube channel
  • Email marketing, Video and film

From a Denver gym to a global online fitness community

Grew social from zero to 6,000+ followers and YouTube to nearly 3,500 subscribers after taking the gym online
  • Editing, Strategy, Video, Writing
thumbnails of teacher's story.
  • Case studies

Turning a national landmark into a living classroom

Nearly 75 educators registered for the companion webinar, more than the series typically draws
  • Interviews, Strategy, Video, Writing
screenshots of a wireframe and site map
  • Web and UX

A full website overhaul for a K–12 math program, from site map to launch

Repositioned a math intervention tool as a full K–12 MTSS program; new site launched in 2026
  • Design, Strategy, Web and UX, Writing
Thumbnails of a campaign and Holly on a zoom call with educators.
  • Case studies, Video and film

Five districts, eight months: a success story series for a STEM curriculum

Five districts, eight months of interviews; stories built to win funding and power the client’s marketing
  • Editing, Interviews, Strategy, Video
Thumbnails of a back-to-school toolkit
  • Collateral

A back-to-school toolkit for a science curriculum entering the U.S. market

Concept to launch in two months; became the client’s demand-gen cornerstone
  • Editing, Strategy, Writing
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